Richmond Interiors, a leading Dutch interior brand, started over 30 years ago with the sale of antique furniture and accessories. Today, the company operates in 48 countries and is known for offering a trendy collection that aligns with the latest interior trends. Richmond Interiors strives for the perfect balance between style, comfort, quality, and price.
Before the implementation of Core-sales / App4Sales and the Core-portal, customers primarily placed their orders via email. Representatives used a separate system with scanners to record orders, making it impossible to view current stock levels. The manual entry of these orders into the ERP system consumed a lot of time, which became unsustainable due to Richmond Interiors’ strong growth.
With the adoption of Core-sales / App4Sales, Richmond Interiors has seen a significant improvement. The order process now runs much faster and smoother, allowing the company to have time left for other important tasks. This efficiency has resulted in a tripling of order entry in certain weeks, something that would not have been possible without the implementation of Core-sales / App4Sales and the Core-portal.
The representatives of Richmond Interiors use Core-sales / App4Sales throughout Europe during customer visits to place orders and create new customers. They are particularly pleased with the solution, as they can access real-time stock and product information at any time and place orders directly.
During trade shows, Richmond Interiors also takes advantage of the capabilities of Core-sales / App4Sales. Representatives use their iPads, equipped with scanners, to add products directly to orders. Additionally, multiple iPads are available at the booth for placing orders, along with a fixed computer where prospects can view the Core-portal.
Richmond Interiors has an extensive dealer network, a large part of which places orders via the Core-portal. The use of the B2B webshop is steadily increasing; after one year, about 12% of revenue comes from the Core Portal, with some product groups even doubling in sales.
The implementation of Core-sales / App4Sales and the Core-portal has helped Richmond Interiors improve their operational efficiency and enhance customer satisfaction. With these powerful tools, Richmond Interiors is well-positioned for further growth and innovation in the interior design industry.